Saturday, February 08, 2014

Prince Edward Island launches official AMBER Alert Facebook page (thought I would reshare FB's press release)

Three and 1/2 years after the launch of the PEI Facebook Amber Alert page, #PEI still has the highest proportion of residents fanning the Amber Alert FB page!Facebook Press Release

Charlottetown PE - 2010-08-26 

As part of an effort to ensure that any future AMBER Alerts in Prince Edward Island reach as many people as possible, Facebook users can now sign up to receive official Prince Edward Island AMBER Alerts directly to their News Feeds.

AMBER Alert is a partnership between media and law enforcement to provide the public with information which may help in locating an abducted child. In the event of an AMBER Alert in Prince Edward Island, information will be sent out via Facebook at the same time as it is distributed to media outlets.
“We believe the launch of an AMBER Alert system on Facebook is an innovative and collaborative step towards saving children’s lives,” said Joe Sullivan, Facebook’s Chief Security Officer. “While we can only hope that we will never have to issue an AMBER Alert on Prince Edward Island or anywhere else, we’re pleased and proud to work with the many groups who came together to make this happen.”
Prince Edward Island native, Allan McCullough, President of the Child Safety Research and Innovation Center, helped bring Facebook and the Amber Alert team together to better protect PEI children. “Nowhere in the world, other than Canada, can official Amber Alerts be found on Facebook. With the help of Dr. Parry Aftab,’s Executive Director (a member of Facebook’s international Safety Advisory Board), we were able to make this a reality.”

Dr. Aftab reminds all families that “The Internet’s power can be harnessed for good, such as the PEI Amber Alert page on Facebook. By fanning the page, all PEI residents demonstrate their commitment to their and all children’s safety and well being.”

The AMBER Alert program was launched in Prince Edward Island in 2003. To date, it has never been activated.

The launch of the Prince Edward Island AMBER Alert Page is the result of cooperation between Prince Edward Island’s Police Services, the RCMP, the Province of Prince Edward Island, Facebook, the Child Safety Research and Innovation Centre and (a member of Facebook’s Safety Advisory Board). To learn more about the AMBER Alert program in Prince Edward Island, visit the RCMP’s information site:

You may be able to help save a child’s life. Like the Amber Alert PEI page to help make a difference.

Prince Edward Island AMBER Alert contacts:
Sgt Barry Arsenault Summerside Police Services
Tel: 902-432-1201

Cst Darren MacDougall
Charlottetown Police Services
Tel: 902-629-4172
Sgt. Denis Morin Royal Canadian Mounted Police "L" Division Tel: 902-5667160