FTC's Second Kids' App Report Finds Little Progress in Addressing Privacy Concerns Surrounding Mobile Applications for Children
Many mobile app developers are good at coding, but know nothing about legal compliance and even less about kids privacy.
The FTC has ruled that mobile app developers are subject to COPPA (the children's online privacy protection act), which since 2000 has governed what digital developers and networks can collect from preteens or allowed to be shared with others about preteens.
Fines in the space have exceeded $1 million and those fined have included such stellar brands as Sony.
Some parts of the law are tricky, especially when the technology changes every nano second. But the basics are simple.
1. If you knowingly have preteens signing up for your mobile app, the law applies.
2. If your mobile app is directed at young teens or preteens, it applies.
4. The app needs to be up front about what it is collecting from users and from the digital device (GPS, other app usage, social networking accounts, photo sharing accounts, etc.)
My new consulting firm, Wiredtrust.com, offers legal guidance, privacy best practices and the first safety and best practices seal for kids sites, Socially Safe Kids.