FOR IMMEDIATE RELEASE
April 18, 2008
**MEDIA ADVISORY**
MOVIE PIRACY IS GOING TO THE DOGS!
MOVIE INDUSTRY’S CRIME-FIGHTING CANINES LUCKY AND FLO MAKE SPECIAL VISIT TO L.A. SCHOOL
Councilmember Wendy Greuel and Internet Safety Expert Dr. Parry Aftab join the MPAA and Lucky and Flo for a demonstration for Clover Avenue Elementary School’s 4th and 5th graders, Monday, April 21 at 9:15 a.m.
WHO: The Motion Picture Association of America (MPAA) and Los Angeles City Councilmember Wendy Greuel – Chair of the Los Angeles Anti-Piracy Task Force - team-up with WiredSafety - the largest and oldest online safety, education, and help group in the world - to raise awareness about the importance of copyright protection with the assistance of the MPAA’s very own Lucky and Flo.
The two adorable black labs - the world’s first-ever DVD-sniffing dogs - are making a special stop in Los Angeles on their way to Mexico City and Washington DC to highlight World Intellectual Property Day on April 26. Lucky and Flo have traveled all over the world assisting law enforcement officials track down pirate operations and have helped raise global awareness about the problem of motion picture piracy. The dogs have been so successful that last year a Malaysian pirate syndicate put a bounty on the dogs’ heads of $30,000.
WHAT: Lucky and Flo will demonstrate how they sniff out DVDs hidden in storage containers and luggage, highlighting how they assist law enforcement authorities at raids, border crossings, and customs environments around the world. The assembly will be facilitated by Dr. Parry Aftab, founder of WiredSafety, and her award-winning Teenangels and Tweenangels who will share information with the students about responsible technology use.
WHERE: Clover Avenue Elementary School
Auditorium
11020 Clover Ave.
Los Angeles, CA 90034
WHEN: Monday, April 21, 2008
9:15 a.m.
*GREAT PHOTO OPPORTUNITY* - Lucky and Flo will demonstrate their amazing abilities. Children will help hide DVDs for the dogs to find.
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Elizabeth Kaltman
Communications Director
Motion Picture Association of America (MPAA)
(818) 935-5751 - Direct
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